This cross-branded email campaign introduces sister brands, DoodyCalls and Woofie’s, to each other’s customers through exclusive offers. Each email visually prioritizes the familiar brand, borrowing equity to reinforce credibility and position the sister brand as a natural extension of an already trusted service. Tested across select locations, the campaign generated more than 50 new customers and additional qualified leads across both audiences within two weeks. Designed with InDesign and Constant Contact.