The Junkluggers Tax Season Campaign

Tax season presented an opportunity to push a limited time offer and position junk removal as a financial and environmental benefit. The campaign centers on the double entendre “Write-Off Junk,” connecting decluttering with potential tax deductions through the donation of qualifying items to nonprofit charity partners. Past campaign data showed the green truck consistently drove stronger performance than other types of images. The truck is the focal point of the campaign, enhanced with an adorable piggy bank and “lug junk” calculator. Campaign assets include print pieces, static banner ads, and a social animation. Creative direction by Erica Everman. Design by Hailey Collins. Copy by Hailey Collins and Sam Lee.