DoodyCalls Training Room

I designed interior wall graphics for the DoodyCalls headquarters in Chantilly, Virginia. The goal was to improve an underwhelming basement training space. The room is used to train franchise owners and technicians on proper poop scooping techniques. Rather than treating the room as a purely functional environment, I composited stock images to create a dog park. This approach contextualizes the training experience through a playful environment that aligns with the brand’s personality. Creative direction by Alicia Cipriani. Design by Hailey Collins.