Lawn Squad Brand Identity

The rebrand from Weed Pro to Lawn Squad repositioned the company from a general lawn service provider to a brand centered on lawn health, protection, and trustworthy long-term care. The logo was designed to communicate trust, expertise, and protective treatment through symbolic elements that reinforce this more specialized focus. A system of icons, patterns, and supporting graphics extends the identity across print and digital touchpoints while maintaining consistency and flexibility. Since the rebrand, Lawn Squad has expanded from a single company into a growing franchise system with 15+ locations sold. Creative direction by Alicia Cipriani. Logo by Hailey Collins. Brand Guide by Hailey Collins and Laura Heilig. Website by Ferocious Media. Photography by Rob Palmer.