Homewatch CareGivers Brand Refresh

Homewatch CareGivers needed to replace their legacy sunflower graphic with a more distinctive brand element aligned with their evolving positioning. Drawing from their Total Care Solutions program’s focus on coordinated, round-the-clock care, the new mark reinterprets its star and orbital motifs into a compass form, symbolizing guidance and reliable support at any time. The result is a flexible and modern visual element that scales across touchpoints while strengthening brand consistency. Creative direction by Erica Everman. Design by Hailey Collins. Print and digital collateral design by Hailey Collins.