Mosquito Squad Print Campaign

A/B testing of previous concepts revealed that combining lifestyle and bug imagery produced the strongest customer response, leading to a concept that merges both into a single image. For the target demographic of suburban families with kids, a child-centered scene highlights the emotional driver, protecting kids playing outside. The headline paired with the mosquito and bite image makes the irritation immediate and tangible, emphasizing the familiar discomfort of itching. I also photographed the original image. This concept drove a higher conversion rate than previous print creative. Creative direction and copy by Alicia Cipriani. Design and photography by Hailey Collins.