I worked with outside agencies on creative production shoots for Homewatch CareGivers.
Pre-production: I collaborated with marketing and operations to help select talent and locations, coordinate props and wardrobe, and review concepts, scripts, and shot lists..
During production: I monitored what was being captured for continuity and brand standards, supported actor direction, identified opportunities to incorporate branding naturally into shots, and kept the team on schedule to ensure the full shot list was covered.
Post Production: I provided creative feedback and edits to agency partners and edited final photo assets.
Friendship Series & Testimonial Shoot
Creative Lead: Hailey Collins, Operations Lead: Nicole Brackett, Marketing Lead: Cassidy Serling, Agency: Oneupweb
Deliverables
• 3 friendship series CTV commercials, with 30 sec & 15 sec cutdowns
• 5 testimonial videos (1 veteran focused)
• Veteran services reel
• General services reel
• Accompanying photography
Homewatch Connect Photoshoot
Creative Lead & Lead Photo Editor: Hailey Collins, Operations Lead: Nicole Brackett & Lejandro De Ramos, Marketing Lead: Miklaela O' Brien, Agency: Creative Compound, Photographer: Jeff Markowitz
Deliverables
• Photo library showing Homewach Connect device incorporated into Homewatch CareGivers Services for new website.
